Promoting Ethical Data and AI
Since 2012, The Open Data Institute has quickly become the leading global voice around data ethics, best practices, and policies.
Together with senior ODI leadership, Sowen designed and implemented a phased approach to integrating a commercial strategy that leveraged the organizations’ unique value, and placed key stakeholders and audiences at the forefront of activities for it’s 10 year summit event
INTERNATIONAL DELEGATES
+1,700
DATA AND AI EXPERT PRESENTATIONS
+70
ENGAGEMENTS VS. PREVIOUS EVENTS
+23% increase
The Open Data Institute was established by Professor Sir Nigel Shadbold, creator of the World Wide Web. It has quickly become the leading global voice around data ethics, best practices, and policies, working across sectors to influence policy and promote the responsible use of open data to improve social outcomes in the UK and beyond.
In an increasingly noisy and competitive landscape, the ODI was eager to better define its unique offering to relevant audiences. A clearer identification of stakeholder needs and wants, and an alignment of organizational strategic and programmatic initiatives was seen as a critical gap for leadership. With the scarcity of public fundings, the need for a commercially minded approach that states true to the ethos of the organization was sorely needed.
Together with senior ODI leadership, Sowen designed and implemented a phased approach to integrating a commercial strategy.
1
We leveraged the organizations’ unique value, and placed key stakeholders and audiences at the forefront of activities.
2
A Simplifying offering and aligning it with the operative model of the ODI helped identify operational efficiencies and product packaging.
3
Reworking value proposition, messaging, and pricing helped identify the right messages to send to the right audiences at the right time.
4
A multichannel approach to offline and online engagements drove messaging through the right platforms and increased engagement with key decision makers.