We are
pragmatic idealists.
Sowen is not for everyone, and not everyone’s for Sowen.
We’re pragmatic idealists. We design and deploy scalable, resilient, and effective solutions that help your goals.
We’re partners, not vendors. We care about the work we do and who we work with. No upselling. No billable hours. We’re there till the job is done, and done well.
We’re subject matter experts with decades of experience in data, technology, marketing, economics, and design.
We know your world. We’ve been in your shoes and have the scars to show for it. We solve real-world problems that matter and make a difference.
We work with partners who are unafraid to debate but always come together for the bigger goal. People who do the right thing, even when no one’s watching—because integrity is at the heart of what we do.
If you are reading this, I truly hope that Sowen is for you.
Ori Carmel, Founder and CEO
Who Are We For?
Our Leadership
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For more than 20 years, I’ve been driven by building, solving, and collaborating. I have been lucky enough to see the world through the lens of multiple industries and organizations, including government, academia, nonprofits, and companies large and small. My unique breadth of experience draws from an accrued and ever-expanding knowledge of decision science, technology, economics, digital marketing and leadership training. I thrive on and enjoy intellectual curiosity, and am obsessed with impact.
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I consider myself to be a relentlessly candid, optimistic, collaborative team activator, with over 15 years leading multi-disciplinary teams. My expertise is in brand strategy, strategic partnership development and management, and consumer marketing. I’ve partnered and facilitated the strategic and marketing success of a wide range of clients including Fortune 500 companies like Gillette, Nestle, Unilever, Boots Healthcare International, Bank One and Yoplait to start-ups including GenderFair, Clean Energy Alliance, and iRobot.
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I am driven by the intersection of culture, people, and business and have a deep passion for social impact. I spent the last 3+ years at Bloomberg developing expertise in data and technology products, analysis, and relationship management. My degree in Economics and Data Science from UC Berkeley has equipped me with a strong analytical foundation, which I leverage in consulting, technology, and the nonprofit sector to tackle complex challenges with a thoughtful and strategic approach.
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Billy draws on experience in grantmaking, evidence-based policy, research, and evaluation, community organizing, and extensive work within the nonprofit sector to support Sowen's social impact endeavors.
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I am an award-winning communications professional whose expertise in adaptation/ localization strategy has delivered high profile projects for global brands in nearly every continent. I’ve spent my 20-year career driving customer growth and commercial success for companies in both the public and private sector including London & Partners, CNN International and BBC Worldwide.
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Angelica Geter, DrPH, MPH, is one of the nation’s foremost public health experts, specializing in evidence-based initiatives and sustainable solutions to improve the health and economic status of overlooked and underprioritized populations. Dr Geter’s previous positions include serving as the Chief Health Officer for the City of Atlanta, a Fellow at the CDC, and most recently, EVP of Business and Strategy at the Black Women’s Health Imperative.
Dr. Geter’s academic credentials include a DrPH in Health Behavior with a minor in Biostatistics (University of Kentucky) and an MPH in Behavioral Sciences and Health Education (Emory University). Additionally, she completed postdoctoral training at the Centers for Disease Control and Prevention and the Morehouse School of Medicine (under the mentorship of Dr. David Satcher, former U.S. Surgeon General).