Retail and Consumer Goods
Retail and consumer goods companies face scrutiny around the authenticity and impact of their social initiatives. Sowen helps CSR leaders move beyond storytelling to measurable outcomes—designing strategies that reflect brand values and drive community benefit.
What We Do
We advise brands and CSR teams on how to align community initiatives with business values through impact strategy, stakeholder insights, and measurement.
Retail ROI via Audience Insights
Using data to understand audience behaviors, attitudes, and trends is imperative if a company aims to drive audience engagement and ultimately deliver measurable impact. A national UK retailer inherently accepted this truism, had access to a wealth of data, and yet struggled to identify and connect with current and future audiences.
CSR in the Automotive Industry
A major US-based automotive company was facing this exact reality, trying to halt a 3-year trend of diminishing ROI, and loss of market share and affinity.
Sowen stepped in to create and deploy an insight-driven strategy, implement new digital targeting capabilities, and redefine value propositions to existing and future audiences.