AI Audience Insights in Insurance
Leveraging audience and consumer data ethically and responsibly is not a box to mark off a checklist. It is an imperative that reflects the ethos of a business, and its relationship with its customers.
By predicting future behaviors based on the application of network modeling techniques and past behavior, and by applying Artificial Intelligence (AI) mechanisms, Sowen was able to help a top 5 U.S. based insurance company specifically identify and connect with underserved audiences, resulting in:
CONVERSION RATES FOR TARGETED UNDERSERVED AUDIENCES
3.6X increase
RETURN ON INVESTMENT FOR TOP 10% OF UNDERSERVED GROUPS
8X increase
RETURN ON INVESTMENT FOR TOP 25% OF UNDERSERVED GROUPS
7.5% increase
Safe Harbor Environments allow companies and organizations to make the most out of behavioral audience insights while maintaining the utmost privacy, compliance, and security protections needed in the digital age. Sowen worked with a top-five U.S. insurance company to improve its policies and product offering to underserved communities in the Northeast region.
Sowen identified and aggregated multiple data sets, including purchase, search, behavioral, digital, demographic, geospatial, and survey-based data. Leveraging a safe harbor environment allowed for a myriad of analysis techniques and methodologies and the application of AI, all while maintaining the utmost protection of Personally Identifiable Information.