The Power of Measuring Impact

In the social impact sector, good intentions alone are no longer enough. Whether you're leading a nonprofit, overseeing a foundation, or driving a corporate social responsibility (CSR) initiative, measuring impact effectively is the key to securing funding, driving strategic decisions, and proving real-world change. Yet, as Sowen’s 2025 State of Social Impact Report highlights, measuring impact remains a persistent challenge—one that, if left unaddressed, weakens the credibility and effectiveness of mission-driven organizations.